The Rise of IP as a Strategic Asset in Indian Startups

Written by

Smriti Yadav, Madhura Sureshkumar

Published on

22 April 2025

In India’s rapidly growing startup ecosystem, intellectual property (IP) is steadily gaining recognition as a powerful and investable asset class. As innovation becomes the cornerstone of entrepreneurship, especially in sectors like technology, pharmaceuticals, fintech, and consumer brands, IP is no longer seen merely as a legal safeguard—it is a strategic asset that can define a startup’s trajectory and valuation.

Startups thrive on novel ideas, proprietary technologies, creative branding, and content—elements that are inherently intangible but immensely valuable. IP rights such as patents, trademarks, copyrights, industrial designs, and trade secrets serve to protect these assets while also enhancing the startup’s market credibility. A young company with a strong IP portfolio demonstrates uniqueness and defensibility, making it more attractive to investors who are increasingly looking beyond revenue numbers and toward long-term value creation.

What makes IP particularly interesting in the Indian startup context is the emerging investor interest in intangibles as bankable assets. Venture capitalists and institutional investors are factoring in the quality and scalability of IP while making funding decisions. A single patent in deeptech or biotech, or a registered trademark with strong consumer recall, can materially influence valuation. Additionally, IP can generate income through licensing, franchising, or royalty models—offering startups additional source of capital and flexible monetisation paths.

India’s policy environment has also evolved to support IP as a growth lever. Initiatives like the Startup India Intellectual Property Protection (SIPP) scheme provide startups with access to subsidised IP services and fast-track patent filings. Simplified regulatory processes, reduced filing fees, and improved enforcement mechanisms signal a clear commitment to promoting IP-led innovation. Moreover, India’s ranking in the Global Innovation Index has steadily improved, reflecting a broader shift towards knowledge-based enterprise development.

Despite these advances, the integration of IP into core business strategy remains limited for many Indian startups. This is often due to a lack of awareness, limited access to IP professionals, or the misconception that IP is only relevant for large companies. Educating founders about the strategic and financial utility of IP, embedding IP advisory services within incubators, and incentivising IP audits at early stages could help bridge this gap.

Another evolving frontier is the idea of IP-backed financing. Globally, IP is increasingly being accepted as collateral for loans and credit. In India, this space is nascent but promising. Financial institutions and policymakers are exploring mechanisms to evaluate, insure, and lend against IP assets, which could unlock new funding avenues for innovation-led startups.

Ultimately, for IP to be fully embraced as an asset class, it must be treated with the same rigor and foresight as any other capital investment. This means assessing IP not only for legal enforceability but also for market relevance, scalability, and alignment with business goals. As India positions itself as a global innovation powerhouse, the startups that embed IP into their core DNA will not only thrive but will also shape the future of the country’s knowledge economy.

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