Generative Artificial Intelligence (Gen AI) dominated the global conversation in 2023. Most organisations are optimistic and brainstorming ways to integrate AI into their businesses. Let us begin 2024 by reflecting on gaps in diversity so that we can understand and finetune design. How inclusive is the data that AI is using from the internet to train itself? How diverse are the teams working on the technology and onboarding these solutions into our businesses? If you are leading digital transformation in your organisation, you will be considering these questions.