With the intent to grant greater control over personal data and maintain a balance between the protection of privacy and data-driven innovations, India enacted the Digital Personal Data Protection Act 2023 (DPDPA) in August 2023. The government is also likely to notify rules prescribing specific compliances under the DPDPA over the next few months. With this background, here are five key steps that over the top (OTT) and content streaming platforms should proactively consider to ensure compliance with the DPDPA. 

The issue of deepfakes took centre stage in the Indian media recently, when a deepfake video of a celebrity went viral on social media. The video was created without the consent of the celebrity whose face was morphed replacing the person who originally featured in it. The deepfake video met with outrage on the internet and resulted in an advisory from the Ministry of Electronics and Information Technology (MEITY) to social media platforms, on 7 November, requiring them to take decisive actions on such incidents. 

In this article, we talk about what one needs to know about deepfakes and the regulatory landscape around it.